The range will feature a huge 180 products spanning across all meals of the day. The entire Chosen by Kids range has been tasted by kids and approved by mums.
To mark the launch of their Chosen by kids range Asda held a special event for bloggers and their little ones to give us an exclusive insight into how the tasting process works and have a sneak preview of some of the food in the range.
Myself and Littlest baker were invited up to Asda's home office (Asda house) in Leeds to be a part of this special event. Leeds is a fair trek from Bedford so our hopes were high of having a good time at Asda house.
Upon arrival we were immediately immersed into the Chosen by kids range as Asda house had a 'monster makeover' in their hub. Complete with the Chosen by kids cheeky monster characters milling around having photo ops and laughs with the mums and little ones.
|Littlest baker meeting Trixta|
|Littlest baker was very happy with the squeezy yogurt.|
Every product has been tried and tested by kids, who enjoy the taste and then approved by mums. The mums approval comes from the point of view of nutrition, convenience and appeal.
|All set for going back to school.|
|How your weeks meals could be planned using Asda's new range.|