Asda's new Chosen by Kids range - Review

Asda are bringing out some innovative new products and re launching some of their older products under their new Chosen By Kids range.

The range will feature a huge 180 products spanning across all meals of the day. The entire Chosen by Kids range has been tasted by kids and approved by mums.

To mark the launch of their Chosen by kids range Asda held a special event for bloggers and their little ones to give us an exclusive insight into how the tasting process works and have a sneak preview of some of the food in the range.

Myself and Littlest baker were invited up to Asda's home office (Asda house) in Leeds to be a part of this special event. Leeds is a fair trek from Bedford so our hopes were high of having a good time at Asda house.

Upon arrival we were immediately immersed into the Chosen by kids range as Asda house had a 'monster makeover' in their hub. Complete with the Chosen by kids cheeky monster characters milling around having photo ops and laughs with the mums and little ones.

Littlest baker meeting Trixta

We were walked through the area to explore the breakfast, lunch, dinner and snacking ranges and briefed about the range in general by Product development director Gail Paddy. 

Breakfast

Lunchtime

Dinner

After being shown the meal range by Gail we were taken away into a separate room and given an opportunity to try out some of the new products and even rate them using special 'yum' or 'yuk' paddles.

Among the items we tried were Cheesy pasta shapes, which had a definite 'yum' paddle held up by Littlest baker, a squeezy yogurt pouch, another 'yum' paddle and Monster feet which Littlest baker was a bit undecided about. 

Littlest baker was very happy with the squeezy yogurt.

Every product has been tried and tested by kids, who enjoy the taste and then approved by mums. The mums approval comes from the point of view of nutrition, convenience and appeal.

Many of the products contain hidden vegetables and fruit taking some of the guilt out of giving your kids a convenience food knowing they will still be getting their vitamins. With Monster Mash, which is a mix of mash potato, peas and broccoli, or the carrot and Potato waffles. 

The Chosen by kids range has been designed to be a solution for mums juggling different family mealtimes with after school activities or working late, without breaking the bank as the prices start as low as 58p (Instant porridge pots). Incidentally the instant porridge pots needn't be a worry with the heat burning little hands as Asda have developed a thermal packaging that stays cool to protect them. 

Snacks are also covered with options such as Mini Fruit Bags (five for £2) or Jelly with real fruit pieces, or Lime flavoured raisins ('yum' vote from Littlest baker). 

Littlest baker was impressed with the range of products available and I'm sure with the kids going back to school really soon I will be featuring some of the products in her lunch boxes and after school when time is a premium due to after school activities.  I especially think she wants to try the Meatballs and Spaghetti that we saw on the Dinner table in the hub, it looked the perfect size for her appetite.

All set for going back to school.

How your weeks meals could be planned using Asda's new range.